Corporate Culture

Corporate Culture – Not Just About Morale

April 3, 2013

Corporate culture, is defined as “a pattern of basic assumptions that are considered valid and that are taught to new members as the way to perceive, think and feel in the organization.” (Nelson & Quick, 2011) At its most basic, corporate culture is about how an organization gets things done. Although an intangible, it is a critical asset that can either help or hinder a company’s competitive strategy.

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