Corporate Culture – Not Just About Morale

April 3, 2013


Corporate culture, is defined as “a pattern of basic assumptions that are considered valid and that are taught to new members as the way to perceive, think and feel in the organization.” (Nelson & Quick, 2011) At its most basic, corporate culture is about how an organization gets things done. Although an intangible, it is a critical asset that can either help or hinder a company’s competitive strategy. John Kotter stated “corporate culture can contribute meaningfully to financial results, and many people do not give this fact enough attention”. From that perspective, how does an organization strategically manage their corporate culture for positive business results?

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